Senapathy Whiteley was established in 1960 under the terms of a technical collaboration with B.S.&W. Whiteley Limited of UK. The promoters of the alliance, AG Senapathy & Company, were associated with the marketing and distribution of pressboards from B.S.& W. Whiteley to reputed Industries in India.

Over the early years of its operation, the company broke new ground as one of the earliest in the Indian electrical insulation space to produce indigenous alternatives to imports. Since then, it has consolidated its leadership position in the industry, both within India and in markets abroad.